Methodology

We use traditional methods as well as the latest data collection techniques to suit every type of research requirement, whether quantitative or qualitative and conduct:

Online Surveys using Panels
Tablet based Web Interviews (TAWI)
Pen & Paper based Interviews (PAPI)
Interviews using computers (CAPI)
Telephone Interviews (Mobiles)
Focus Groups/ Mini groups
In-Depth Interviews

Our teams have extensive experience conducting:

On-site Interviews (In-home/ in-office/ restaurants/ airports)
Mall Intercepts
Central Location Tests
In-store Studies
Mystery shops